It’s summertime, which means it’s superhero time – on the big screen and at 7-Eleven® stores. This month, 7-Eleven celebrates the much anticipated next installment of the TRANSFORMERS movie franchise by rolling out the new BUMBLEBEE Blast Slurpee® flavor, collectible 3D cups and a refillable mug, character-straws and an online sweepstakes. The film “Transformers: Revenge of the Fallen” from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, Inc., debuts in theaters June 24.

In honor of one of the movie’s main robot hero characters, 7-Eleven’s iconic Slurpee beverage will be available in an appropriately colored orange-yellow mango-passion fruit flavor called BUMBLEBEE Blast. The new, fruity flavor was named after the popular BUMBLEBEE AUTOBOT character, the mechanical sidekick and protector of Sam Witwicky (played by Shia LaBeouf). The flavor was among the top vote-getters in nationwide taste tests 7-Eleven.

Lenticular Slurpee cups feature four of the TRANSFORMERS characters from the film – two AUTOBOTS, BUMBLEBEE and OPTIMUS PRIME, along with two of the DECEPTICONS, MEGATRON and RAVAGE. Straws with removable TRANSFORMERS characters – BUMBLEBEE, OPTIMUS PRIME, MEGATRON and THE FALLEN – “climbing” up the side are merchandised alongside the Slurpee machine with a suggested retail price of $1.99.

In addition to the four plastic 3D cups, 7-Eleven has created a blue refillable Slurpee mug, shaped like the head of OPTIMUS PRIME, and a 12-ounce plastic cup with exciting movie background art and removable TRANSFORMERS decals, which can adhere to the cup to recreate multiple film scenes.

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