Name of Third Party Partner What info is shared with or collected by this partner Partner’s purpose Link to partner’s privacy policy
Acxiom Corporation
  • Marketing Data: name, email address & demographic information
  • Directory Data: information in the published white & yellow pages
  • Sensitive Data (fraud detection purposes): Social Security numbers
Retargeting, optimization http://www.acxiomdigital.com/privacy.asp
AddThis
  • 1st party, proprietary data
  • Conversation data
  • What website user came from
  • Type of browser being used
  • Browser language
  • Date and time
  • General georgraphic information
  • Pages user shares (what, when, how)
  • IP address
  • Web search bringing users to site
  • Audience insights on intent, brand, social and other behavioral variables
Social sharing http://www.addthis.com/privacy
Akamai Does not collect, store, or use personally identifiable information
  • Statistical/User prefernce data through cookies
  • Clickstream information
  • URLs
  • Usage data regarding pages viewed
  • Date and time
  • Browser type
  • Domain type
  • Geographic location information
  • Non-personally identifiable information
  • Computer system information
  • Third party supporting data
Ad network http://www.akamai.com/html/policies/privacy_statement.html#policy_opt_out
AOL Inc. (Advertising)
  • Registration related information: name, addresses, e-mail addresses, telephone numbers, birth date, & gender
  • What AOL services are being used & frequency of use
  • Responses to AOL offerings and advertisements (or other features made available by AOL)
  • AOL searches performed and how results are used
  • Personal financial information related to the use of AOL financial features
  • AOL purchase history
  • Transaction-related information: credit card or other preferred means of payment, billing & shipping information
  • Information on devices used to access/interact with AOL
  • Location data
  • Use of AOL sites and available tools
  • Additional publicly available information
  • Browser/operating system
  • Device information
  • ISP or wireless carrier information
  • IP address
  • AOL services used prior to AOL registration
  • AOL services technology data: malfunctions, technical preferences)
  • Consumer software data
Ad network, advertising http://advertising.aol.com/privacy
AppNexus (Adnexus)
    Does not collect any personally identifiable information
  • Browser type
  • Operating system
  • Online activity: web address of a web page visited, the time and date a web page was visited, and the web address of the referring page
  • Number of times a particular browser has been shown a particular ad
  • User interest data
Online advertising http://www.appnexus.com/platform-policy
Blue Kai, Inc.
  • 3rd party data
  • Intent to purchase
  • Branded data
  • Past purchase information
  • B2B data (company size, industry, seniority, functional area)
  • Geographic information
  • Demographic information
  • Audience interest by products, lifestyle, and generation
  • Browser type and version
Data provider, aggregator http://www.bluekai.com/privacypolicy.php
Casale Media Inc. Voluntarily provided personally identifiable information
  • IP address
  • Browser type & ISP
  • Referring/exit pages
  • Platform type
  • Date & time
  • Number of clicks to analyze trend/track user's movement in the aggregate
  • Broad demographic information (for aggregate use)
Ad network http://optmd.com/privacy.html
Channel Intelligence, Inc. Does not collect any personally identifiable information
  • IP host address & ISP
  • Pages viewed
  • Browser type
  • Internet browsing and usage habits
  • Domain name
  • Time/date of site visit
  • Referring URL
  • Computer operating system
Marketing services company http://www.channelintelligence.com/corporate/privacy.html
Collective
  • Do not collect personally identifiable information - unless it is voluntarily provided
  • IP address
  • Past webpage visits
  • Date and time information
  • Domain type
  • Responses to an advertisement delivered by Collective or a third party advertising technology vendor
  • Use non-sensitive health-related data segments
Ad network http://www.collective.com/privacy
CONTEXTWEB Personally identificable information: name, email address, etc.)
  • Time of day the impression occurs
  • Specific URLs visited by end-users
  • Browser type, language, & IP address
  • Approximate geographic location
  • Past online behavior
  • Third party acquired information: demographic information, geographic information, & purchasing tendencies
Advertising http://www.contextweb.com/privacy_policy
CRITEO Do not collect any personally identifiable information
  • Do not create segments to specifically target children under 13 years old
  • Events related to your activity on the partner’s website: number of pages viewed, the products viewed on that website, & searches made on the partner's website
  • Information provided by partners
  • Socio-demographic data including age-ranges
  • Events related to the Criteo ad serving activity: number of ads displayed to a specific user
Retargeting, optimization http://www.criteo.com/us/privacy-policy
Datalogix
  • Demographic information
  • Finance data (excluding Social Security numbers, credit card numbers & banking information)
  • Purchase data
  • Interest data
  • Behavioral information
  • Past purchases
  • Pages viewed
  • Browser type
  • Time and date of visits
Data provider, aggregator http://datalogix.com/index.php?id=19
Facebook Voluntarily provided log-in/registration information
  • Voluntarily provided information from Facebook activity (through desktop, mobile, and app)
  • Name
  • Email address
  • Birthdate/ Age information
  • Gender
  • Telephone number
  • IP addres
  • ISP
  • Browser information: location & type
  • Pages visited
  • Geographic/location data
Social sharing tool http://www.facebook.com/about/privacy/
Google Inc. (Invite Media, Inc.)
  • Does not collect any personally identifiable information
  • Online behavior & usage patterns
  • Demographic information
  • Internet browser information
  • IP address
  • Computer information
  • Online browsing history before and after served advertisement
Advertising http://www.invitemedia.com/privacy_policy.shtml
Google Inc.(Admeld) Does not collect any personally identifiable information
  • Address used to access internet
  • Browser type
  • Past browsing history including method and frequency
  • Date and time browser requested an ad
  • How many ads browser requested
http://www.admeld.com/privacy/
IgnoitionOne, inc.
  • Voluntarily provided personally identifiable information: name, postal address, telephone number, e-mail address, credit card number or other payment account
  • Demographic information
  • Browser/device information: MAC address, computer type, screen resolution, OS version, & Internet browser
  • Third party personal information
  • Use cookies to monitor future behaviors
  • IP address
Ad network http://www.ignitionone.com/en/about/privacy.php
Illustration Source Information Unavailable Illustration industry No Privacy Policy as of 10/08/12
Magnetic Media Online, Inc. Online browsing data
  • IP address
  • Third party provided data
  • Search terms
  • Click-stream data
  • HTTP protocol elements
Compiles data http://privacy.magnetic.is/w3c/policy.html
Media Innovation Group, LLC.
  • Does not collect any personally identifiable information
  • Online behavior & usage patterns
  • Demographic information
  • Internet browser information
  • IP address
  • Computer information
  • Online browsing history before and after served advertisement
Ad network http://themig.com/en-us/privacy.html
MediaMath, Inc.
    Domain name
  • Browser information: type, language, ISP
  • Clickstream data
  • Third party provided data: demographics, behavioral & contextual information
Media trading http://www.mediamath.com/privacy.html
MediaMind
  • Only collects voluntarily provided personally identifiable information
  • Computer information: IP address, operating system,
  • Browsing information: type of internet browser software, web pages were viewed and at what time, geographic location of a ISP
  • Demographic information (gender & age-range) collected through anonymous online surveys
  • Third party provided data
Digital Advertising http://www.mediamind.com/Content.aspx?page=privacy_policy
Microsoft (Atlas Solutions)
  • Personal information: e-mail address, name, home or work address, & telephone number
  • Demographic information: ZIP code, age, gender, preferences, interests and favorites
  • Voluntary financial information: credit card number and billing address
  • Browser information: IP address, browser type and language, access times and referring Web site addresses
  • Online Activity: site coming from, the search engine(s) and the keywords used to find our site, the pages viewed within our site, browser add-ons, and browser's width and height
Ad network http://privacy.microsoft.com/en-us/default.mspx
Nasdaq
  • Voluntarily provided personal information: name, email, and billing address
  • Voluntarily provided financial information: credit card number & expiration date
Stock buying and selling http://www.nasdaq.com/sitespecific/privacy.stm
Netmining LLC Voluntarily provided personal information: name, postal address, telephone number, e-mail address, credit card number or other payment account number
  • Demographics
  • Computer information: MAC address, computer type, screen resolution, OS version
  • Internet browser type
  • IP address
  • Use cookies to monitor future behaviors
Data provider, aggregator http://www.netmining.com/en/privacy-policy/
OpenX Voluntarily provided personal information: name, username, email address, & credit card details
  • Web browser type
  • Operating system
  • ISP
  • IP address,
  • Viewed pages
  • Time and duration of visits to the OpenX Website
Ad platform http://openx.com/about/privacy-policy
Resonate Networks Voluntarily provided personally identifiable information: name, mailing address, email address & telephone number
  • Third party provided data: IP address, domain name, pages viewed
  • Browser type
  • Website access times
Ad network http://www.resonateinsights.com/content/privacy-policy
Rubicon Project Voluntarily provided personally identifiable information: name, company name, mailing address, email address, phone number, basic siteinformation (URL, channel, impression traffic), username, tax I.D. number and password)
  • Non-personally identifiable information: IP address, domain, browser type and language, referring website addresses, date/time of visits, page view data, and search keywords
  • Log files: browser type, Internet service provider, referring/exit pages, platform type, date/time stamp, click data and types of advertisements viewed
Ad network http://www.rubiconproject.com/privacy-policy
SalesForce Marketing Cloud Required contact information: name, company name, address, phone number, and email address
  • Web browser information: browser type and language & IP address
  • Actions taken on Company’s Web sites: web pages viewed, frequency of pages viewed, & links clicked
  • Language
  • Geographic region
Social enterprise software, service provider http://www.buddymedia.com/privacy-policy
Sedo Name
  • Address
  • Phone number
  • Email address
  • Financial information (if required for specific services): billing address, bank account information, credit card number and expiration date, and tracking information from checks or money orders
  • Site behavioral data
  • Interest information
Domain parking No Privacy Policy URL
Tremor Video Only collects voluntarily provided personally identifiable information
  • Collects non-personally identifiable information in aggregate form
Publisher related, advertising http://www.tremorvideo.com/about-us/privacy/
TRUSTe Inc. Only collects voluntarily provided personally identifiable information
  • Web server log file information: IP address, browser type, referring/exit pages, and operating system
Privacy verification http://www.truste.com/privacy-policy
Turn Voluntarily provided personally identifiable information: name, e-mail address, telephone number, postal address
  • IP address
  • Pages viewed on this Site
  • Browser type
  • ISP
  • Time/date of your visit to this Site
  • Computer’s operating system
Technology platform http://www.turn.com/privacy#one
Twitter Inc.
  • Voluntarily provided account information: name, username, password, and email address
  • All voluntarily provided information based on site activity (location, interests, etc.)
  • Publicly accessible information
  • Log data: IP address, browser type, operating system, the referring web page, pages visited, location, your mobile carrier, device and application IDs, search terms, and cookie information
Social sharing http://twitter.com/privacy
Undertone Voluntarily provided personal information: name, telephone number, address, email address, and date of birth
  • Log files: user activity, IP address, browser type, Internet service provider, referring/exit pages, platform type, date/time stamp, click data and types of advertisements viewed
  • Past and present online activity: completion of transactions, submittal of applications and browsing behavior
Digital media http://www.undertone.com/privacy
Videology, Inc. (TidalTV)
  • Online browsing data
  • IP address
  • Third party provided data
  • Search terms
  • Click-stream data
  • HTTP protocol elements
Ad network, video advertising http://www.tidaltv.com/privacy.html
webiqonline.com Only collect voluntarily provided personally identifiable information
  • IP address
  • Broad demographic information
Website online testing http://www.usabilitysciences.com/privacy-policy